25 experts on why main media bouncing back in the IPA Bellwether report should give marketers hope for next year

October 20th, 2023

Performance Marketing World (PMW) shared insights from 25 industry experts — including Verve Group’s Evgeny Popov (EVP/GM, International) — in response to the Q3 2023 IPA Bellwether report on UK ad spend. You can read the full article over on PMW’s site.


Excerpt from Performance Marketing World:

The latest IPA Bellwether report, unpacking UK ad-spend for Q3 2023, looks pretty grim on the surface: an incoming recession, slowing down ad-spend growth and stubbornly high inflation.

However, with main media investment increasing 7.4% compared to Q2, indicating a general industry-wide shift from short-term to long-term marketing strategies, PMW’s panel of experts unpack why this is a silver-lining and how marketers can take advantage of it without putting their organizations at risk.

PMW’s panel of experts on why investment in brand building during a recession can be the best way to promote longevity, so long as ad-spend remains diversified and sales promotions aren’t neglected when the right opportunities arise.

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