Publishers and advertisers alike have myriad options when it comes to sustainable addressability solutions, which begs the question: Which solutions are publishers and advertisers prioritizing — and are these groups aligned in their planning for the future? In a recent survey of more than 170 executives and stakeholders at leading publishers and media companies, brands, and agencies, undertaken in partnership with AdExchanger, Verve posed precisely this question. The results were illuminating.
Read the full article at ANA.
