In the news: App developers and their ad tech partners have been attempting to mitigate the impact of ATT on iOS addressability and measurement. Verve was early out of the gate with its release of an alternative targeting solution, now called ATOM 3.0 (or Anonymized Targeting on Mobile). ATOM 3.0 uses on-device and contextual signals to aggregate audience cohorts without relying on user-level identifiers, such as the IDFA.
App developers and their ad tech partners have been attempting to mitigate the impact of ATT on iOS addressability and measurement. Verve was early out of the gate with its release of an alternative targeting solution, now called ATOM 3.0 (or Anonymized Targeting on Mobile). ATOM 3.0 uses on-device and contextual signals to aggregate audience cohorts without relying on user-level identifiers, such as the IDFA.
Read the full article at AdExchanger.
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