The Future of Casual Mobile Games
Discover how to engage players, grow revenue, and navigate what’s next for casual mobile games.
Press
Verve substantially expands its market reach in Europe via acquisition of acardo group AG
Acquisition enables Verve to run shoppable campaigns across mobile, CTV, and DOOH, turning impressions into direct consumer response and measurable outcomes for Verve’s demand-side clients.
Press
Verve acquires Captify, strengthening its demand-side business and securing one of the largest onsite search datasets outside walled gardens
Transaction strengthens demand-side business with top-tier accounts and strong sales team of more than 30 employees (FTE). The acquisition adds one of the largest search data assets outside walled gardens, with easy technological integration.
Blog
Holiday campaign performance, powered by curated deals
Holiday shopping is starting early this year. Curated PMP bundles can help you reach high-intent shoppers with speed, precision, and performance.
Blog
Hybrid monetization in casual games: How Beresnev strikes the right balance
Lessons from Beresnev about the future of hybrid monetization, player expectations, and how studios can adapt to build sustainable revenue.
Blog
How to make casual games brand-ready
Brand buyers prioritize viewability, context, and creative quality. Are your casual games ready to capture this premium demand?
Blog
The AI Ad Paradox: Search gets pricier, programmatic gets smarter
AI is hurting paid search but boosting programmatic. Discover why this paradox is reshaping performance marketing strategies.
Blog
Back to Basics: Guide to CTV/OTT advertising
OTT and CTV are transforming TV advertising with data-driven insights and innovative ad formats. Learn how brands can leverage these digital channels to reach streaming audiences effectively.
Blog
Performance marketers, stop treating CTV like TV
Rethink performance marketing: CTV combines targeting, attention, and scale to complement your in-app strategy.
Blog
Your ad stack isn’t set-and-forget. Here’s how to keep it competitive.
Discover how top gaming publishers optimize monetization in a competitive market, and why these strategies matter for all app developers.
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