‘Tis the season: Curated deals for year-end campaigns

Programmatic traders and media buyers use private marketplace deals (PMPs) from Verve's Curated Inventory Marketplace to execute last-minute, year-end campaigns.

As the weather cools in Q4, pressure heats up for programmatic media traders to run flawless campaigns, beat KPI targets, manage strict budgets, and handle high-pressure QBRs. Consider this blog our gift to you: a survival guide to year-end programmatic media trading.