In conversation with: Modern approaches to in-app measurement with Maor Sadra, CEO of INCRMNTAL
Beyond the basics: evaluating ID attribution, SKAdNetwork (SKAN), media mix modeling (MMM), and Incrementality in modern ad tech
What Apple’s SKAN 5.0 means for marketers
Apple began enforcing privacy manifests in May 2024, and SKAN 5.0 is likely around the corner. What does this mean for iOS app marketers?
How advertisers can drive mobile performance after iOS Privacy Manifest enforcement
It’s official: Apple will begin to enforce privacy manifests on May 1, 2024. Apple’s new policy will shake up mobile app marketing in particular, because privacy manifests serve Apple’s end goal of restricting probabilistic attribution and ending fingerprinting.
User acquisition from a transparent mobile DSP perspective: Preparing for 2024
The keys to successful mobile user acquisition (UA) are changing. App developers seeking new users need to understand and embrace transparency, privacy, and contextual targeting. The shift from behavioral to contextual targeting, the implications of SKAdNetwork (SKAN), and the balance between machine learning and human intervention are key factors shaping the industry. In this blog post, we’ll explore these factors and share strategies and best practices for navigating this new terrain in 2023 and beyond.
