The Age Of Empowered Diverse Consumers: Pushing Boundaries For True Success
Thought Leadership Event at Cannes 2023
Thursday, June 22nd at 4:30 PM
First Croisette, 4th Floor
Diversity,
Empowering,
Transformative
In an era defined by rapid advancements and shifting demographics, this event promises to delve into the challenges and opportunities presented by today’s empowered diverse consumers. With thought-provoking discussions, insightful panels, and groundbreaking case studies, attendees will gain invaluable insights into harnessing the power of diversity and inclusivity to push boundaries and achieve true success in the modern marketplace.
Agenda
22 June
| Time | Topic | Speakers |
|---|---|---|
| 4:30 – 5:00 PM (30 min) | Reinforcing LGBTQ and Inclusive Marketing in Tumultuous Times |
Lisette Arsuaga Co-Founder of AIMM and Co-CEO of DMI-Consulting Meghan Bartley Director of Agencies, Brands, and Engagement, GLAAD Aaron Walton CEO/Founder, WI Brent Miller Senior Director, Global LGBTQ+ Equality, Procter & Gamble Tristen Norman Head of Creative Insights, The Americas, Getty Images |
| 5:00 – 5:30 PM (30 min) | Eradicating Data Inequities from Industry Data ‘Wiring’ |
Stacie de Armas SVP, Diverse Insights, Intel, & Initiatives, Nielsen Jodie McAfee SVP Agency Partnerships, iSpot Scott McKinley CEO, Truthset Carlos Santiago AIMM Co-Founder & President & CEO of SSG |
| 5:30 – 6:00 PM (30 min) | Leveraging Cultural Fluency and Data-driven Strategies for Effective Campaign Execution and Results |
Heidi Arthur Chief Campaign Development Officer, Ad Council Alex Lopez Negrete President/CEO, Lopez Negrete Communications Carlos Santiago AIMM Co-Founder & President & CEO of SSG |
| 6:00 – 6:30 PM (30 min) | Breaking the Bamboo Ceiling and Bringing Others Along |
Khee Lee President, Dynasty Group Sylvia Zhou Meta, Global Head of Industry Strategy and Partnerships Bernice Chao Best selling author and Co-Founder of Asians in Advertising Julie Lee CEO, TDW+Co |
| 6:30 – 7:00 PM (30 min) | Inclusive Language: Maximizing Growth Through Building Authentic Relationships With Diverse Consumers |
Gilbert Davila AIMM Co-Founder and DMI-Consulting Co-CEO Paige McCrensky VP, Marketing & Brand Communications, The Americas at Getty Images |
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The Age of Empowered Diverse Consumers: Pushing Boundaries For True Success
Thursday, June 22 at 4:30 PM
First Croisette, 4th Floor
About ANA AIMM
As an arm of the ANA, the Alliance for Inclusive and Multicultural Marketing (AIMM) is an industry-wide alliance representing the entire marketing ecosystem — advertisers, media, research companies, trade organizations, and agencies across Hispanic, African American, Asian-American, LGBTQ, Indigenous and non-multicultural segments.
Through a collective member-approach, they provide proprietary industry measurement tools and innovative solutions aligned to the AIMM Pledge to drive engagement and investment for the advancement of equity, inclusion, social, and systematic changes across the ecosystem.
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