Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden.
SKAdNetwork is available for download tracking but imposes privacy restrictions, making life harder for advertisers and ad networks. Consequently, numerous campaigns are still tracked by MMPs using probabilistic methods.
Knowing they may be operating on borrowed time, the ad tech world has waited with bated breath during each WWDC announcement and each iOS update to see whether Apple would enforce the ban. Here’s why a fingerprinting ban is needed and what form it might take.
Read the full article at AdExchanger.
