In the news

Remerge and Verve Group pioneer on-device bidding for Android Privacy Sandbox
March 11, 2024
1 Minute Read

Remerge and Verve Group pioneer on-device bidding for Android Privacy Sandbox

In the news: Leading the charge on Privacy Sandbox for Android are Remerge and Verve Group – forming one of the first mobile DSP-SSP partnerships to work with Google on building and testing the Privacy Sandbox.

Winners announced for 2023 Digiday Awards Europe
February 27, 2024
1 Minute Read

Winners announced for 2023 Digiday Awards Europe

In the news: Verve Group wins "Best Contextual Targeting Offering" in the 2023 Digiday Awards Europe.

Pixalate Q4 2023 mobile SSP global market share rankings for Google and Apple Apps: Verve Group leads in North America at 12%
February 27, 2024
1 Minute Read

Pixalate Q4 2023 mobile SSP global market share rankings for Google and Apple Apps: Verve Group leads in North America at 12%

In the news: Verve Group tops the charts for mobile SSP market share for both Google Play and Apple App store, according to Pixalate's quarterly rankings.

How AI is becoming the superpower of programmatic advertising [DE]
February 21, 2024
1 Minute Read

How AI is becoming the superpower of programmatic advertising [DE]

In the news: Horizont's roundup of industry experts' insights for on AI in programmatic advertising.

Will you keep using personalized advertising with contextual solutions? [DE]
February 16, 2024
1 Minute Read

Will you keep using personalized advertising with contextual solutions? [DE]

Thought leadership: Verve Group's Evgeny Popov, EVP/GM, International explores personalization in programmatic with contextual advertising.

Finalists announced for 2023 Digiday Awards Europe
February 13, 2024
1 Minute Read

Finalists announced for 2023 Digiday Awards Europe

In the news: Digiday announces that Verve Group is finalist for "Best Contextual Targeting Offering" in the 2023 Digiday Awards Europe.

DOOH advertising: How can marketers maximize the opportunities in 2024?
February 9, 2024
1 Minute Read

DOOH advertising: How can marketers maximize the opportunities in 2024?

In the news: Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by the Covid-19 pandemic and is set to form 75% of the OOH advertising market in 2027, according to new IAB Compass findings. As the shift towards digital-first advertising continues apace, what exciting possibilities…

Data Privacy Day: How can ad land keep its balance in 2024?
January 29, 2024
2 Minute Read

Data Privacy Day: How can ad land keep its balance in 2024?

In the news: Advertising Week's roundup of industry experts' insights for Data Privacy Data 2024.

2023 digital advertising predictions: cookies, AI, video, and CTV—Which changes came to pass?
January 22, 2024
1 Minute Read

2023 digital advertising predictions: cookies, AI, video, and CTV—Which changes came to pass?

Thought leadership: In 2023, the digital advertising industry predicted that changes in cookies, CTV, AI, video, and streaming would transform the industry landscape. But the thing about predictions is that you never know if you’re making an accurate call — especially in an industry as dynamic as digital advertising.