Press

Black Friday is worth it – just not on Black Friday

Black Friday is one of the most competitive moments of the year for advertisers. Verve’s CSO, Alex Stil, sat down with W&V, to talk about how brands can navigate this intense season and actually thrive in the competitive German market.

Our proprietary Verve data shows that real opportunities don’t just sit on Black Friday itself but show up in the quieter moments around it. From shifting engagement patterns to smarter in-app strategies and privacy-ready targeting, Alex shared how brands can use data-driven signals to reach German consumers when they’re most receptive, not just when the industry gets the loudest.

Read the full story on W&V (in German).

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Black Friday is worth it – just not on Black Friday

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Black Friday is worth it – just not on Black Friday Proprietary Verve data shows that real opportunities don’t just sit on Black Friday itself but show up in the quieter moments around it. From shifting engagement patterns to smarter in-app strategies and privacy-ready targeting, here's how brands can use data-driven signals to reach German consumers when they’re most receptive, not just when the industry gets the loudest.