How AI is transforming the marketing industry

March 21st, 2024

The transformative impact of AI on the advertising and marketing industry

The evolution toward more sophisticated and personal engagements with consumers has necessitated a shift in focus from mere campaign impact metrics to the underlying reasons driving consumer behavior. Traditional models, while effective in their simplicity, often overlook the complex journey a consumer undertakes, from initial exposure to a brand to the final action of purchase or loyalty.

The introduction of computer vision AI into this landscape offers a promising horizon for not just understanding but actively shaping this journey. For marketers aiming to incorporate AI technologies such as automated content creation, augmented reality (AR) and enhanced personalization/targeted advertising, starting can seem daunting.”

— Evgeny Popov, EVP and GM, International at Verve Group

Read the full article over at Forbes Technology Council for actionable tips on implementing AI effectively.

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