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How AI Can Revolutionize CTV Advertising

Thought leadership: Evgeny Popov looks at how AI's data processing and generative capabilities are shaping advertising’s fastest-growing channel, CTV.

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Connected TV (CTV) advertising has yet to live up to its potential. AI could change this. The CTV advertising revolution may finally begin thanks to AI’s unprecedented data processing and generative capabilities. None of us can entirely predict just how transformative AI will be for CTV, but let’s look at how it is already shaping advertising’s fastest-growing channel.

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