The 2023 digital advertising predictions that will take off in 2024

February 26th, 2024

Evgeny Popov’s insights on which ad-tech predictions from 2023 did (or didn’t) come true were published by Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives. Evgeny Popov is Verve Group’s EVP/GM (International). You can read Evgeny Popov’s full article over on Forbes Technology Council‘s site.

Excerpt: “Moving into 2024, there’s now a better understanding of areas in which AI can be tapped as a creativity enhancer—not a human replacement—which will power widespread experimentation and adoption. In particular, key implementation areas will include automated video generation and adjustments and the use of machine learning models in predicting, understanding and responding to human gestures, intents, emotional states and speech patterns.”

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