Thought leadership: Verve's Evgeny Popov predicts which key digital advertising forecasts will come true this year.
Verve’s Evgeny Popov revisits his key digital advertising predictions from last year and argues why 2024 is the year they’ll actually come true.
Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.
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