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How Contextual Targeting Can Maximize Conversions During Global Competitions

Thought leadership: During global competitions, advertisers need to prioritize finding the right audiences, in the right spaces, at the right time.

Verve

During global competitions, it’s no longer enough to launch mass-reach brand awareness TV ad campaigns; advertisers need to prioritize finding the right audiences, in the right spaces, at the right time.

Read the full article here.

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