‘Limit Ad Tracking’ Is the New Normal
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, apps are required to get permission from users through the AppTrackingTransparency framework to target them using the device identifier.
Here’s how you can stay prepared
For Publishers
Future-Proof Your App From Loss of Monetization and Compliance Risks
- Checklist for iOS 14 transition
- List of SKAdNetwork IDs (JSON and XML)
- SKAdNetwork documentation
- iOS 14 revenue impact assessment calculator
- Opt-in optimization guide
For Advertisers
Take Steps To Safeguard Campaign Targeting KPIs
- Contextual and behavioral targeting
- Attribution via SKAdNetwork
- Apple’s Human Interface Guidelines on requesting permission
- Ionut Ciobotaru, CPO at Verve Group, on the anonymous and authenticated internet
- MMA video podcast “There Is No New Normal”