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2025 holiday retail trends for media buyers

Holiday 2025 spending will be cautious, but that opens doors for programmatic buyers. Learn how to reach value-seeking consumers this season.

2025 holiday retail trends for media buyers

Hybrid monetization in casual games: How Beresnev strikes the right balance

Lessons from Beresnev about the future of hybrid monetization, player expectations, and how studios can adapt to build sustainable revenue.

Hybrid monetization in casual games: How Beresnev strikes the right balance

Holiday campaign performance, powered by curated deals

Holiday shopping is starting early this year. Curated PMP bundles can help you reach high-intent shoppers with speed, precision, and performance.

Holiday campaign performance, powered by curated deals

The AI Ad Paradox: Search gets pricier, programmatic gets smarter

AI is hurting paid search but boosting programmatic. Discover why this paradox is reshaping performance marketing strategies.

The AI Ad Paradox: Search gets pricier, programmatic gets smarter

2025 In-app User Privacy Report – Emarketer

Reports

2025 In-app User Privacy Report – Emarketer Survey of 4,000 mobile users finds growing acceptance of data-driven ads for free content, while privacy and transparency remain key concerns.

2025 In-app User Privacy Report

Reports

2025 In-app User Privacy Report Survey of 4,000 mobile users finds growing acceptance of data-driven ads for free content, while privacy and transparency remain key concerns.

The 2025 App Publisher Halftime Report

Reports

The 2025 App Publisher Halftime Report Get a free copy of The App Publisher Halftime Report, featuring insights and key findings from our latest Publisher Pulse Poll.

The Future of Casual Mobile Games

Reports

The Future of Casual Mobile Games Discover how to engage players, grow revenue, and navigate what’s next for casual mobile games.

Digital OOH Advertising Trends and Takeaways

Reports

Digital OOH Advertising Trends and Takeaways How forward-thinking brands are unlocking DOOH’s untapped potential to drive high-impact, privacy-safe campaigns.

Connected TV Advertising Trends and Takeaways

Reports

Connected TV Advertising Trends and Takeaways How top brands and agencies are rapidly adapting to CTV to overcome its unique challenges.

2024 In-app User Privacy Report

Reports

2024 In-app User Privacy Report Consumer study of 4,000 mobile users reveals increased openness to exchanging data for free content, alongside a need for greater transparency and privacy protection.

Unlock new perspectives on addressability and performance

Reports

Unlock new perspectives on addressability and performance Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not.

Identitet: Avkodad

Reports

Identitet: Avkodad Oavsett om du är publicist eller annonsör kommer du att hitta aktuella och användbara idéer och insikter i denna djupgående e-bok.

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