Report
2024 In-app User Privacy Report
New research highlights increased openness to balancing free content access with data-driven advertising, alongside a continued need for greater privacy protection and transparency.
A new study of 4,000 mobile users reveals surprising shifts in how consumers feel about their data and privacy. They’re more in control of their data than ever — and more willing to share it with app publishers in exchange for valuable experiences in certain app categories.
What you’ll learn
- Why mobile users’ views about sharing their data have changed
- How to create valuable ad experiences for app users
- What types of apps do consumers trust (or distrust) most
- Demographic differences in attitudes toward in-app advertising
- Action items for publishers to build trust and increase first-party data