2024 In-app User Privacy Report
New research highlights increased openness to balancing free content access with data-driven advertising, alongside a continued need for greater privacy protection and transparency.
A new study of 4,000 mobile users reveals surprising shifts in how consumers feel about their data and privacy. They’re more in control of their data than ever — and more willing to share it with app publishers in exchange for valuable experiences in certain app categories.
What you’ll learn
Why mobile users’ views about sharing their data have changed
How to create valuable ad experiences for app users
What types of apps do consumers trust (or distrust) most
Demographic differences in attitudes toward in-app advertising
Action items for publishers to build trust and increase first-party data
