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iOS

A conversation with Rovio about user acquisition with SKAN and AAK
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How Rovio rewrote its UA playbook in the post-IDFA era

July 7
Why publishers should advocate for on-device cohorts
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It’s time for publishers to get on board with on-device cohorts

August 21
Apple's SKAN 5.0 for marketers
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What Apple’s SKAN 5.0 means for marketers

May 15
5 Ways Advertisers Can Own Targeting Outcomes on Mobile without Cookies
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No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile

April 15
iOS 17 and Privacy Manifests
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How advertisers can drive mobile performance after iOS Privacy Manifest enforcement 

April 3
iOS 17 and Privacy Manifests enforcement date have huge implications for app developers and SDK developers
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Explained: What are iOS 17 Privacy Manifests, and how do they impact app developers?

September 19
Why Today’s And Tomorrow’s Ad-Tech Requires Durability
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Why today’s and tomorrow’s ad tech requires durability

July 3
Apple WWDC 2023 App Marketing
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Top 3 takeaways for app marketers from Apple WWDC 2023

June 10
Verve 2022 Programmatic Trends Attribution and Measurement
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2022 Trends in Programmatic Advertising, Part 1: Attribution and measurement

December 7
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