Brand+ Marketplace (formerly Smaato)

Let your inventory take center stage

Maximize revenue potential with impactful ad experiences from the world’s leading multi-channel advertisers.

Let your inventory take center stage

Powering brands, agencies, and publishers in 150+ countries

Amazon Amazon
Publicis Alchemy Publicis Alchemy
Paramount Paramount
McDonald's McDonald’s
GSK GSK
Microsoft Microsoft
Oakever Games Oakever Games
Toyota Toyota
Warner Bros. Warner Bros.
Target Target
LinkedIn LinkedIn
Starbucks Starbucks
Eli Lilly Eli Lilly
who we are

Speak directly to the most loved brands

With Verve Brand+ Marketplace, you can boost the effectiveness of your inventory by partnering with all leading Fortune 100 brands. Put your inventory into spotlight with AI-curated deals that leverage ID and ID-less signals to improve engagement and returns across mobile, connected TV, and web.

Speak directly to the most loved brands
what sets us apart

Your users are premium. Your technology should be too.

Be it mobile, CTV, or web, Brand+ Marketplace has the right monetization tools to get your started.

Direct-sourced demand

Direct-sourced demand

Access high-quality omnichannel demand from 100+ DSPs and direct relationships with agencies and brand advertisers.

Deal curation

Deal curation

Amplify demand by exclusively curating your inventory for advertisers.

User value enrichment

User value enrichment

Enrich ad requests with exclusive behavioral and contextual intelligence for better user value prediction and higher eCPMs.

what we offer

Versatile, multi-platform monetization

Brand+ Marketplace helps you scale monetization by making the most of your audiences and their attention as they navigate screens.

Scale ad revenue with high-quality brand demand and enriched data signals via the Verve NextGen mobile SDK.

Mobile app

Connect with premium CTV demand sources through direct advertiser and agency partnerships.

Connected TV

Curate high-intent moments on the web and enrich ad requests with audience intelligence.

Web

Deliver low churn, engaging ads across interstitial, video, and native formats on mobile, CTV, and web.

Impactful ad experiences
Mobile app
platform in a nutshell

Technical Specifications

Latency-free ad delivery and scalability across North America, APAC, and Europe.

Standardized ad delivery and transparency.

Compliant with CCPA, GDPR, COPPA, and more.

Supports Sellers.json and App-ads.txt

Supports ID-less addressability in line with IAB definitions.

Ad quality checks by GeoEdge, viewability by IAB OMSDK, fraud prevention by Human and Pixalate, attribution measurement with MMPs and Apple’s SKAN/AppAttribution API.

Member of Prebid and IAB Tech Lab

Unlock curated demand today

Discover how Brand+ Marketplace elevates monetization with curated brand demand, rich audience signals, and cross-screen intelligence.