Case Study

Increased revenue and brand safety leave iFunny smiling

iFunny was all smiles after Verve helped them achieve 840% revenue growth and an 18% increase in eCPM.

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840%

YoY revenue growth (2021)

155%

YoY revenue growth (2022)

18%

eCPM yield increase (QoQ, 2023)

“Through successful work with Verve, we have consistently achieved outstanding results, optimizing revenue generation and providing seamless integration. By leveraging robust reporting and analytics, ensuring inventory quality and brand safety, and delivering responsive support, we have established a track record of success. With a mindset of innovation and adaptability, we continue to drive forward, staying ahead of industry trends and delivering exceptional results for FunCorp and our users.”

Sergei Efimov
Chief Revenue Officer, FunCorp

Opportunity

A client of Verve since 2017, iFunny initially challenged Verve to drive new revenues by connecting with new customers around the globe.

iFunny has a high volume of banner traffic, and they have multiple integrations with Verve: header bidding (Prebid), Applovin’ MAX mediation (MAX) and Amazon TAM Network (TAM). iFunny had previously recognized a high amount of “reported ads” on Google. Users had flagged these ads as irrelevant or not applicable.

Solution

Using its PubNative SSP solution, Verve managed to grow each of iFunny’s channels without cannibalizing one over another. This variety helps iFunny optimize revenue generation and maximize its desired returns.

Verve also isolated gaps in iFunny’s ad units to maximize brand safety and customer protection, leading to a better ad experience for users.

Results

iFunny may be humorous at heart, but the results of FunCorp’s partnership with Verve are seriously impressive:

840% year-over-year revenue growth in 2024
155% in year-over-year growth in 2022
18% eCPM yield increase in Q4 2022 vs. Q3 2022
22% increase in ad impressions between Q4 2022 and Q1 202 3
16% growth in average value per daily active user (ARPDAU)
30% decrease in negative ad-related user feedback

Verve generates the second-most revenue for Prebid (out of 12 partners) and the third-most revenue generation for MAX (out of 16 partners). Additionally, iFunny has seen a significant increase in quality reinforcement, resulting in a 30% decrease in negative ad-related feedback from users over 2022.

About iFunny

iFunny is a humor-based website and mobile app developed by FunCorp, an entertainment technology company based in Cyprus. The app consists of user-submitted memes (images, videos, and animated GIFs) and describes itself as a “community for meme lovers and viral memes around the internet.”