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Back to school audience package

The back to school audience package helps your brand connect with consumers preparing for the season, whether they’re buying backpacks, upgrading tech, or stocking up on essentials.

Powered by Verve’s audience targeting capabilities, this package delivers performance across CTV, in-app, and web.

Active year-round | Optimized for July–September retail season.

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About this deal

The back to school audience package connects your brand with high-intent consumers planning for the new school year. From parents and students to teachers and last-minute shoppers, this audience segment helps you reach consumers as they browse, compare, and purchase everything from supplies and electronics to apparel and dorm gear.

Built using Verve’s Back to School audience segment, this package offers cross-screen scale and smart seasonal alignment. Activated seamlessly across mobile, desktop, and CTV.

Campaign objective

  • Reach parents, students, and educators during the height of back-to-school shopping.

  • Maximize visibility for seasonal promotions, product launches, and bundled offers.

  • Drive performance by aligning with consumers actively preparing for the school year.

Custom targeting

This package leverages a prebuilt audience segment based on observed seasonal shopping behaviors and platform engagement.

  • Users researching or shopping for school supplies, tech, clothing, and classroom items.

  • Consumers engaging with educational content and retail platforms.

  • High-intent seasonal buyers, from K-12 families to college students and educators.

Contextual alignment

While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the back-to-school season.

Ad formats

  • CTV
  • In-app
  • Web

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Our offerings include coverage in the following regions:

  • Africa
  • Asia
  • Europe
  • Middle East
  • North America
  • Oceania
  • South America

 

For tailored coverage details, please contact us.

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About the Verve Brand+ Marketplace Deals Library

Select curated inventory package deals that enable advanced targeting with ID-less and ID-based signals, cross-device insights, and user, device, and contextual attributes to effectively reach your target audience.

  • Seamless integration with top demand-side platforms (DSPs)
  • Access auction and reserved deals

Global scale and reach

Tell us more about the curated deals you’re interested in. We’re happy to connect.

Users monthly
0 B+
Daily ad requests
0 B+
Global presence
0 +

Countries reached

Scaled network
0 K+

Apps across CTV, mobile, and web channels

Among the top
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Ad exchanges globally

3 easy steps to set up your deal

  • Complete the form below.

  • Our dedicated team will get back to you within 24 business hours with all the details you need for a successful setup and to answer any campaign targeting questions.

  • Once everything is confirmed, your account manager will send you the Deal ID to activate.

Ready to activate?

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