About this deal
The back to school audience package connects your brand with high-intent consumers planning for the new school year. From parents and students to teachers and last-minute shoppers, this audience segment helps you reach consumers as they browse, compare, and purchase everything from supplies and electronics to apparel and dorm gear.
Built using Verve’s Back to School audience segment, this package offers cross-screen scale and smart seasonal alignment. Activated seamlessly across mobile, desktop, and CTV.
Campaign objective
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Reach parents, students, and educators during the height of back-to-school shopping.
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Maximize visibility for seasonal promotions, product launches, and bundled offers.
- Drive performance by aligning with consumers actively preparing for the school year.
Custom targeting
This package leverages a prebuilt audience segment based on observed seasonal shopping behaviors and platform engagement.
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Users researching or shopping for school supplies, tech, clothing, and classroom items.
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Consumers engaging with educational content and retail platforms.
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High-intent seasonal buyers, from K-12 families to college students and educators.

Contextual alignment
While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the back-to-school season.

Ad formats
- CTV
- In-app
- Web
Activate
Our offerings include coverage in the following regions:
- Africa
- Asia
- Europe
- Middle East
- North America
- Oceania
- South America
For tailored coverage details, please contact us.

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