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Black Friday audience package

Reach shoppers when it matters most. The Black Friday audience package connects your brand with high-intent consumers actively browsing deals, comparing products, and planning holiday purchases.

Powered by Verve’s audience targeting capabilities, this package delivers seasonal scale and performance across CTV, in-app, and web.

Active year-round | Optimized for Black Friday & Cyber Weekend.

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About this deal

The Black Friday audience package helps your brand break through the noise during the most competitive shopping moment of the year. It targets consumers who are actively hunting for deals, checking product comparisons, and filling carts across devices.

Built using Verve’s Black Friday audience segment, this package delivers broad seasonal reach and strong campaign performance across mobile, desktop, and CTV—giving your brand a front-row seat to real-time buying decisions.

Campaign objective

  • Reach shoppers at peak purchase intent across digital environments.

  • Maximize visibility for limited-time offers, flash sales, and product drops.

  • Drive performance with precision targeting during the highest-traffic retail window of the year.

Custom targeting

This package leverages a prebuilt audience segment based on observed seasonal shopping behaviors and contextual engagement.

  • Consumers actively browsing Black Friday deals and promotions.

  • Users engaging with ecommerce platforms, shopping apps, and product review content.

  • High-intent shoppers across verticals like tech, fashion, home, and gifting.

Contextual alignment

While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the Black Friday season.

Ad formats

  • CTV
  • In-app
  • Web

Activate

Our offerings include coverage in the following regions:

  • Africa
  • Asia
  • Europe
  • Middle East
  • North America
  • Oceania
  • South America

 

For tailored coverage details, please contact us.

Verve Brand+ Marketplace

About the Verve Brand+ Marketplace Deals Library

Select curated inventory package deals that enable advanced targeting with ID-less and ID-based signals, cross-device insights, and user, device, and contextual attributes to effectively reach your target audience.

  • Seamless integration with top demand-side platforms (DSPs)
  • Access auction and reserved deals

Global scale and reach

Tell us more about the curated deals you’re interested in. We’re happy to connect.

Users monthly
0 B+
Daily ad requests
0 B+
Global presence
0 +

Countries reached

Scaled network
0 K+

Apps across CTV, mobile, and web channels

Among the top
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Ad exchanges globally

3 easy steps to set up your deal

  • Complete the form below.

  • Our dedicated team will get back to you within 24 business hours with all the details you need for a successful setup and to answer any campaign targeting questions.

  • Once everything is confirmed, your account manager will send you the Deal ID to activate.

Ready to activate?

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