Black Friday audience package
Reach shoppers when it matters most. The Black Friday audience package connects your brand with high-intent consumers actively browsing deals, comparing products, and planning holiday purchases.
Powered by Verve’s audience targeting capabilities, this package delivers seasonal scale and performance across CTV, in-app, and web.
Active year-round | Optimized for Black Friday & Cyber Weekend.
About this deal
The Black Friday audience package helps your brand break through the noise during the most competitive shopping moment of the year. It targets consumers who are actively hunting for deals, checking product comparisons, and filling carts across devices.
Built using Verve’s Black Friday audience segment, this package delivers broad seasonal reach and strong campaign performance across mobile, desktop, and CTV—giving your brand a front-row seat to real-time buying decisions.
Campaign objective
- Reach shoppers at peak purchase intent across digital environments.
- Maximize visibility for limited-time offers, flash sales, and product drops.
- Drive performance with precision targeting during the highest-traffic retail window of the year.
Custom targeting
This package leverages a prebuilt audience segment based on observed seasonal shopping behaviors and contextual engagement.
- Consumers actively browsing Black Friday deals and promotions.
- Users engaging with ecommerce platforms, shopping apps, and product review content.
- High-intent shoppers across verticals like tech, fashion, home, and gifting.
Contextual alignment
While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the Black Friday season.
Ad formats
- CTV
- In-app
- Web
Activate
Our offerings include coverage in the following regions:
- Africa
- Asia
- Europe
- Middle East
- North America
- Oceania
- South America
For tailored coverage details, please contact us.
About the Verve Brand+ Marketplace Deals Library
Select curated inventory package deals that enable advanced targeting with ID-less and ID-based signals, cross-device insights, and user, device, and contextual attributes to effectively reach your target audience.
- Seamless integration with top demand-side platforms (DSPs)
- Access auction and reserved deals
Global scale and reach
Tell us more about the curated deals you’re interested in. We’re happy to connect.
Users monthly
Daily ad requests
Countries reached
Apps across CTV, mobile, and web channels
Among top ad exchanges globally
3 easy steps to set up your deal
- Complete the form below.
- Our dedicated team will get back to you within 24 business hours with all the details you need for a successful setup and to answer any campaign targeting questions.
- Once everything is confirmed, your account manager will send you the Deal ID to activate.
Recognition of scale and quality
These recognitions highlight our commitment to transparent and high-quality programmatic advertising.
By delivering exceptional results and maintaining integrity, we build trust with our partners and set industry standards.
