March College Basketball Tournament audience package
The March College Basketball Tournament audience package connects your brand with highly engaged fans following brackets, buzzer-beaters, upsets, and championship matchups during the men’s and women’s college basketball postseason.
Delivered through Verve’s audience targeting capabilities, this package reaches users across CTV, in-app, and web environments.
Seasonal | Optimized for the college basketball season
About this deal
The March College Basketball Tournament audience package is built for brands looking to capitalize on one of the most anticipated moments in college sports. From selection announcements through the final championship games, this package keeps your brand in front of fans actively tracking brackets, watching live games, streaming highlights, and engaging in tournament conversations across screens.
Whether they’re following underdog runs, office pools, or last-second finishes, this package places your brand at the center of postseason excitement.
Campaign objective
- Reach fans actively engaging with college basketball tournament games, brackets, and coverage.
- Align with peak fan attention during selection announcements, early-round upsets, and championship matchups.
- Drive impact across second-screen viewers, bracket participants, and college basketball superfans.
Custom targeting
- This package uses a prebuilt audience segment focused on college basketball and postseason tournament-related content and behaviors.
- Viewers checking brackets, scores, rankings, and team matchups.
- Fans participating in bracket challenges, office pools, or sports wagering platforms where permitted.
Contextual alignment
While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the college basketball postseason, including live game coverage, sports news, and tournament-focused content.
Ad formats
- CTV
- In-app
- Web
Activate
Our offerings include coverage in the following regions:
- Africa
- Asia
- Europe
- Middle East
- North America
- Oceania
- South America
For tailored coverage details, please contact us.
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Users monthly
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3 easy steps to set up your deal
- Complete the form below.
- Our dedicated team will get back to you within 24 business hours with all the details you need for a successful setup and to answer any campaign targeting questions.
- Once everything is confirmed, your account manager will send you the Deal ID to activate.
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