ON-DEMAND WEBINAR
The 2025 App Publisher Halftime Show
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What’s this webinar about?
Time’s winding down in the first half of 2025! The action has been non-stop, and we’ve got top-notch experts from across the industry to break down the top moments, big plays, and more. In this live session, Verve teams up with the pros from AppsFlyer, Liftoff, Wildcard Games, CRAFTSMAN+, and MobileGroove to talk about the first half of the year.
We’ll dish out the hot takes, debate what’s overrated, and explore where the smart money is heading in the second half. Expect bold predictions, the latest trends, and insider strategies to crush it in 2025!

What you'll learn
- Trends from H1 2025: What’s rising, what’s fading, and what’s sticking around
- How top publishers are adapting to the shifting ad market
- Real-world insights from mobile experts driving revenue growth
- What’s no longer effective and where fresh opportunities are emerging
- Strategic takeaways for your H2 monetization playbook
Meet the speakers

Aviran Edery
SVP & GM of Marketplace, Verve

Alexander Yip
Dir. of Product Discovery, AppsFlyer

Gabrielle Mark
Senior Business Development Manager, Partnerships, Liftoff

Alex Merutka
Founder & CEO, CRAFTSMAN+

Josh Chandley
Chief Operating Officer, WildCard Games

Peggy Anne Salz
Founder of MobileGroove