Performance+ Marketplace (formerly PubNative)

Accelerate app growth on a performance-optimized supply path

Drive installs, conversions, or re-engagement with SDK-native ad experiences, high-fidelity signals, and intelligent value prediction.

Accelerate app growth on a performance-optimized supply path

Powering brands, agencies, and publishers in 150+ countries

Amazon Amazon
Publicis Alchemy Publicis Alchemy
Paramount Paramount
McDonald's McDonald’s
GSK GSK
Microsoft Microsoft
Oakever Games Oakever Games
Toyota Toyota
Warner Bros. Warner Bros.
Target Target
LinkedIn LinkedIn
Starbucks Starbucks
Eli Lilly Eli Lilly
who we are

Built for the app economy

Performance+ Marketplace is one of the largest direct SDK supply paths, reaching over 1.5 billion mobile users globally. Large machine learning and AI models significantly improve bid predictability and allow for smarter supply matching, balancing DSP infra costs, scale, and performance across outcomes. SDK-native ad experiences ensure seamless, buffer-free ad delivery.
Built for the app economy
what sets us apart

Platform perfected for outcomes

Built on strong machine learning foundations, Performance+ continuously optimizes premium supply to align with DSP objectives, improving win efficiency, engagement, and conversion outcomes.

Immersive ads

Immersive ads

Specialized in full-screen, buffer-free ad experiences, the open-source SDK allows for complete control over ad rendering and ad template customization to fit your goals.

Richer signals

Richer signals

Bid stream enrichment with deterministic (age/gender/IP/geo and other SDK signals) and contextual signals coupled to ensure better value predictability.

Smart supply matching

Smart supply matching

Tuned with adaptive demand shaping to ensure more precise and relevant supply matching with higher win rates and engagement.

what we offer

Find growth where others aren’t looking

Our solutions illuminate new opportunities and strengthen existing strategies for scaling mobile app performance.

Deliver fluid, in-context ad experiences within apps and games, optimized for interaction, and conversion – powered by HyBid SDK. Fully customizable ad templates allow DSPs to optimize each impression opportunity, boosting completion rates.

Features include:

  • Deeplink support
  • Dual end card
  • Custom end card
  • SKOverlay
  • StoreKit AutoOpen
  • SKAN and AdAttributionKit
Capture users with SDK-powered ads

Turn every video stream into a performance opportunity. Drive mobile app growth and acquire users on TV by complementing mobile ad exposures with high-attention, performance-optimized channels on CTV.

Extend mobile app growth to CTV

Maximize user acquisition with 100% audience coverage powered by SDK-native, ID-less signals. On-device models securely transform device, ad, and app context into smarter, high-fidelity bid request signals.

Address users without IDs

Switch from pre-packaged inventory to audience and performance-aligned deal curation. Our audience intelligence engine allows for better deal construction that targets the right mix of contextual, engagement, and device signals to drive results. This unlocks undervalued supply, expands reach, and ensures DSPs achieve greater scale and consistent performance across channels. Explore deals.

Curate smarter deals
Capture users with SDK-powered ads
PLATFORM IN A NUTSHELL

Technical specifications

Latency-free ad delivery and scalability across NAM, APAC, and Europe.

Standardized ad delivery and transparency.

Compliant with CCPA, GDPR, COPPA, and more.

Supports Sellers.json and App-ads.txt

Supports ID-less addressability that are in line with IAB definitions.

Ad quality checks by GeoEdge, viewability by IAB OMSDK, fraud prevention by Human and Pixalate, attribution measurement with MMPs and Apple’s SKAN/AppAttribution API.

Member of Prebid and IAB Tech Lab

Unlock mobile growth today

Turn campaigns into conversions with SDK-native ad experiences, high-fidelity signals, and intelligent value prediction.