Making CTV work for UA: From exposure to install

On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV (CTV) is becoming a viable and measurable channel for user acquisition.

The discussion brought together the perspectives of a DSP, an SSP, and an MMP to give marketers a clearer understanding of what is now possible when inking CTV exposure to mobile installs.

Read the full article on Business of Apps.