Press

Navigating a New Era of Addressability & Measurement: Highlights from Our Roundtable in Cannes

At this year’s Cannes Lions International Festival of Creativity, our Addressability & Measurement Working Group, in partnership with Verve, hosted an informal roundtable and networking event to explore the current and future state of addressability and measurement in Europe. 

Read the full article at IAB Europe.

Related Content

Verve acquires Jun Group to scale premium mobile ads and connected TV for brands and agencies

Press

Verve acquires Jun Group to scale premium mobile ads and connected TV for brands and agencies Press release: Advertising leader Verve’s latest acquisition, valued $185 million (approx. €170 million), also bolsters digital audio solutions, engaging ad formats, and AI optimization.
New research reveals relevance is the key to ad-supported growth

Blog

New research reveals relevance is the key to ad-supported growth Survey data shows growing user openness to ad-supported content — proof that relevance and transparency drive engagement.
Back to Basics: Guide to programmatic deals

Blog

Back to Basics: Guide to programmatic deals Discover the key differences between the main types of programmatic deals: open auction, private exchange, preferred deals, and programmatic guaranteed.
The Privacy Paradox: Why consumers are saying yes to ads but no to data uncertainty

Press

The Privacy Paradox: Why consumers are saying yes to ads but no to data uncertainty New research shows that consumers are warming up to ad-supported content even as they grow more uneasy about how their personal data, especially in relation to AI, is being used.