App publishers face a fundamental contradiction, with users increasingly wanting personalized experiences while simultaneously distrusting the data collection that makes personalization possible.

Data from a recent strategy session featuring Verve’s SVP & GM of Marketplace Aviran Edery alongside industry experts from Singular, ID5, and GeoEdge, plus Verve’s new app privacy report based on 4,000 mobile users, reveals how this tension is reshaping the economics of mobile advertising, forcing publishers to rethink everything from consent timing to targeting strategies.

See the full story at Business of Apps.