Will you keep using personalized advertising with contextual solutions? [DE]

February 16th, 2024

Mit kontextuellen Lösungen auch künftig personalisiert werben?

Die digitale Werbeindustrie befindet sich in einer radikalen Transformation. Denn einerseits werden die Datenschutzbestimmungen zunehmend strikter, was bislang vorhandene Spielräume einengt. Andererseits werden Verbraucher immer sensibler dafür, wie Marken mit ihren persönlichen Daten umgehen. Hinzu kommt: Neue, noch schärfere Richtlinien sind nur eine Frage der Zeit.

Den vollständigen Artikel

“The digital advertising industry is undergoing a radical transformation. On the one hand, data protection regulations are becoming increasingly strict, which is restricting the scope that previously existed. On the other hand, consumers are becoming increasingly sensitive to how brands handle their personal data. In addition, new, even stricter guidelines are only a matter of time.”

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