The 2025 App Publisher Halftime Report
Get the inside scoop on what’s shaping the mobile advertising industry in 2025, based on the findings of our latest Publisher Pulse Poll.

What's included:
The App Publisher Halftime Report explores key trends, biggest flops, and bold predictions. This comprehensive report is built from an industry-wide survey, offering you insights you won’t find anywhere else.
Discover the future of ad formats, the rise of AI-powered monetization, how publishers are navigating the ever-changing landscape, and much more. Download the report now and stay ahead of the competition!