The 2025 App Publisher Halftime Report
Get a free copy of The App Publisher Halftime Report, featuring insights and key findings from our latest Publisher Pulse Poll. Click the link below to access your copy and discover what’s top of mind for app publishers this year.

What's included:
A look back at the first half:
- Most overrated trend
- Most overused buzzword
- Biggest roadblock to growth
- Biggest external threat
- Biggest myth
A look ahead at the second half:
- Emerging monetization strategy
- The next buzzword
- What controls do publishers need
- Changes in consumer behavior
- Emerging ad format
Ready to see where the industry’s really headed?