The Future of Casual Mobile Games
How to engage players, grow revenue, and navigate what’s next.
Discover what’s next for the world’s most-downloaded mobile gaming category. This report breaks down shifting player habits, ad tech shakeups, and the monetization moves that publishers need to make to stay ahead of the game.
What you’ll learn
- The most effective monetization models in 2025 — and when to use them
- Which ad formats drive revenue without disrupting UX
- How user behavior is changing, and what that means for retention
- Tools and tactics to increase eCPM, fill rate, and ARPU
- How top publishers are adapting to signal loss and privacy changes
