,

Getting started with the AdAttributionKit for mobile advertisers [DE]

Thought leadership: The mobile advertising industry will have to familiarize itself with Apple's new framework, which focuses on data protection and privacy.

Adzine logo

After Apple’s opt-in consent mechanism and its SKAN solution have been largely ignored, Apple now introduced the so-called “Privacy Manifests.” When submitting their app to the App Store, developers must specify in detail what each third party involved does with their app users’ data – it is therefore no longer possible to deny responsibility in terms of “plausible deniability”. Mobile marketers have been grappling with this new reality on iOS since 1 May – and the entire industry will have to familiarize itself with Apple’s framework, which focuses on data protection and privacy.

Read the full article in German at Adzine.

Want to subscribe to our newsletter?