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All about audience targeting: Big wins for marketers, consumers, and publishers
  • Blog

All about audience targeting: Big wins for marketers, consumers, and publishers

August 16
Contextual isn’t new, but advancements will solve marketers’ headaches
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Contextual isn’t new, but advancements will solve marketers’ headaches

August 14
Do you really know what you get from contextual targeting?
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Do you really know what you get from contextual targeting?

August 9
Game on for the gaming sector_ Winning with data
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Game on for the gaming sector: Winning with data

August 1
Guide to SKOverlay banners
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Back to Basics: A quick guide to SKOverlay banners

July 26
Zero-party and first-party data explained
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Zero-Party Data Explained: How it works and why it matters in advertising

June 12
User acquisition on CTV for games and apps
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User acquisition on CTV for games and apps: What marketers need to know in 2025

June 5
Full-screen ad formats - benefits for publishers and users
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Back to Basics: Full-screen ad formats – benefits for publishers and users

May 29
Mobile Web vs. Mobile In-App advertising - benefits of in-app vs web
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Back to Basics: Mobile web vs. mobile in-app advertising

May 17
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