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Blog

Top takeaways from The 2025 App Publisher Halftime Show
  • Blog

Top takeaways from The 2025 App Publisher Halftime Show

July 14
A conversation with Rovio about user acquisition with SKAN and AAK
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How Rovio rewrote its UA playbook in the post-IDFA era

July 7
Will AI overviews kill the open web?
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Cookie loss didn’t kill the web, but AI overviews might

July 7
CTV inventory supply
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Navigating connected TV’s inventory share maze

June 11
Ad formats FAQ: CTV, mobile, in-app, web, DOOH
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Ad format FAQ: What’s most effective for mobile, CTV, and DOOH?

June 8
What publishers can do to reverse falling eCPMs
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Your eCPMs are falling. What do you do?

May 27
using supply-path optimization and programmatic buying with an SSP helps maximize ROAS
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Skipping supply-path layovers to maximize ROAS

May 15
How to calculate eCPM and increase revenue
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Back to Basics: How to calculate eCPM and increase ad revenue

May 8
How can mobile marketers win over skeptical baby boomers?
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How can mobile marketers win over skeptical baby boomers?

April 28
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