Blog
- Blog
Top takeaways from The 2025 App Publisher Halftime Show
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How Rovio rewrote its UA playbook in the post-IDFA era
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Cookie loss didn’t kill the web, but AI overviews might
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Navigating connected TV’s inventory share maze
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Ad format FAQ: What’s most effective for mobile, CTV, and DOOH?
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Your eCPMs are falling. What do you do?
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Skipping supply-path layovers to maximize ROAS
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Back to Basics: How to calculate eCPM and increase ad revenue
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