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Blog

Hybid SDK 3.0
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Introducing HyBid SDK 3.0: Your fast lane to performance in a privacy-first world

May 9
ATOM 3.0: ID-less mobile targeting
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Inside look at ATOM 3.0 and the shift toward ID-free mobile targeting

May 2
FAST channels stands for free, ad-supported streaming TV
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Back to Basics: What are FAST channels?

April 29
The 2024 college basketball championships brought in record viewership, with the women's final game drawing 18.7 million viewers.
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Slam dunk: Lessons for advertisers from 2024’s college basketball tournaments

April 22
5 Ways Advertisers Can Own Targeting Outcomes on Mobile without Cookies
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No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile

April 15
5 strategies for gaming publishers to enhance user ad experience
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5 strategies to enhance user ad experience: A guide for gaming publishers

April 11
iOS 17 and Privacy Manifests
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How advertisers can drive mobile performance after iOS Privacy Manifest enforcementĀ 

April 3
Why connected TV (CTV) is the channel to watch during the 2024 US election cycle
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Why CTV will be the channel to watch in the 2024 US elections

March 12
International Women's Day 2024 theme is Inspire Inclusion
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From bad ads to good causes: Donating ad impressions to spread meaningful messages

March 8
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