Case Study

BIGO Ads leverages Verve’s global presence

Verve unlocks new monetization streams for BIGO Adsʼ top apps, becoming a top 5 demand partner.

“After choosing to integrate Verveʼs monetization solution, we quickly saw excellent results and a major revenue increase in our Like and imo apps as Verve became one of our Top 5 demand partners.”

BIGO Ads

Opportunity

BIGO Ads was looking for an exchange partner with ties in APAC and EMEA to monetize its popular mobile apps. BIGO Ads sought out a partner with strong local agency connections in order to access major brand advertisersʼ with video and display demand.

Solution

Verveʼs strong EU presence allowed BIGO Ads to increase its revenue and strengthen ties with local agencies in the SEA and EU markets. In addition, Verve began serving display and video ads in BIGO Adʼs Likee and imo apps, answering their abundant ad requests with strong and diverse demand to become one of BIGO Adʼs top Tier 1 demand partners.

About BIGO Ads

BIGO Ads is a leading mobile advertising and marketing platform, partnering with multiple ad aggregation platforms and offering high-quality traffic from popular social and short-video applications.