texture

New Year’s resolutions audience package

Reach consumers turning intention into action. The New Year’s resolutions audience package connects your brand with users engaging in content about personal growth, healthy habits, financial goals, and lifestyle upgrades—right when motivation peaks.

Delivered through Verve’s audience targeting capabilities, this package reaches users across CTV, in-app, and web environments.

Active year-round | Optimized for post-holiday engagement.

Get in Touch

About this deal

The New Year’s resolutions audience package helps brands engage with consumers planning for a fresh start. This prebuilt audience segment targets users browsing content related to goal setting, self-improvement, fitness, wellness, finance, productivity, and routines, moments when shoppers are highly receptive to new products, services, and habits.

Perfect for brands in health, fitness, finance, apps, productivity tools, personal care, and food & beverage.

Campaign objective

  • Reach users engaging with content tied to New Year’s goals and routines.

  • Align with consumers actively planning wellness, lifestyle, and personal growth changes.

  • Drive conversions by connecting your brand with highly motivated, intent-driven audiences.

Custom targeting

This package uses a prebuilt audience segment based on behavioral and contextual signals tied to New Year’s resolution planning.

  • Users engaging with wellness, fitness, financial planning, and habit-building content.
  • Shoppers exploring health products, budgeting tools, productivity apps, and coaching programs.
  • Consumers interacting with “how to start” and “best of” content related to self-improvement.
  •  

Contextual alignment

While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the post-holiday season.

Ad formats

  • CTV
  • In-app
  • Web

Activate

Our offerings include coverage in the following regions:

  • Africa
  • Asia
  • Europe
  • Middle East
  • North America
  • Oceania
  • South America

 

For tailored coverage details, please contact us.

Verve Brand+ Marketplace

About the Verve Brand+ Marketplace Deals Library

Select curated inventory package deals that enable advanced targeting with ID-less and ID-based signals, cross-device insights, and user, device, and contextual attributes to effectively reach your target audience.

  • Seamless integration with top demand-side platforms (DSPs)
  • Access auction and reserved deals

Global scale and reach

Tell us more about the curated deals you’re interested in. We’re happy to connect.

Users monthly
0 B+
Daily ad requests
0 B+
Global presence
0 +

Countries reached

Scaled network
0 K+

Apps across CTV, mobile, and web channels

Among the top
0

Ad exchanges globally

3 easy steps to set up your deal

  • Complete the form below.

  • Our dedicated team will get back to you within 24 business hours with all the details you need for a successful setup and to answer any campaign targeting questions.

  • Once everything is confirmed, your account manager will send you the Deal ID to activate.

Ready to activate?

Recognition of scale and quality


These recognitions highlight our commitment to transparent and high-quality programmatic advertising.

By delivering exceptional results and maintaining integrity, we build trust with our partners and set industry standards.