New Year’s resolutions audience package

About this deal

The New Year’s resolutions audience package helps brands engage with consumers planning for a fresh start. This prebuilt audience segment targets users browsing content related to goal setting, self-improvement, fitness, wellness, finance, productivity, and routines, moments when shoppers are highly receptive to new products, services, and habits.

Perfect for brands in health, fitness, finance, apps, productivity tools, personal care, and food & beverage.

Campaign objective

Reach users engaging with content tied to New Year’s goals and routines.
Align with consumers actively planning wellness, lifestyle, and personal growth changes.
Drive conversions by connecting your brand with highly motivated, intent-driven audiences.

Custom targeting

This package uses a prebuilt audience segment based on behavioral and contextual signals tied to New Year’s resolution planning.

Users engaging with wellness, fitness, financial planning, and habit-building content.
Shoppers exploring health products, budgeting tools, productivity apps, and coaching programs.
Consumers interacting with “how to start” and “best of” content related to self-improvement.

Contextual alignment

While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the post-holiday season.

Ad formats

CTV
In-app
Web

Activate

Our offerings include coverage in the following regions:

Africa
Asia
Europe
Middle East
North America
Oceania
South America

For tailored coverage details, please contact us.

About the Verve Brand+ Marketplace Deals Library

Select curated inventory package deals that enable advanced targeting with ID-less and ID-based signals, cross-device insights, and user, device, and contextual attributes to effectively reach your target audience.

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Global scale and reach

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Users monthly

0 B+

Montly auctions

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Daily ad requests

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Global prescence

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Countries reached

Scaled network

0 K+

Apps across CTV, mobile, and web channels

Among the top

Ad exchanges globally

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