Author: Rajesh Shet

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Winning the distracted viewer: Cross-screen strategy for the second-screen era

Let’s be honest, we’ve all been there: you turn on the newest season of that popular TV series, but after 5 minutes, you’re already distracted and doomscrolling on your phone. Suddenly, you hear an explosion and look up to realize that you have no idea what happened in the last…

Cross-screen ad strategies for reaching second-screen viewers
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Verve becomes first ad platform to activate conversational intent signals from major LLM environments 

Unified intelligence layer transforms zero-party, search intent, and AI-chat signals into scalable, AI-driven performance. …

Verve Group, Inc.
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New research reveals relevance is the key to ad-supported growth

Survey data shows growing user openness to ad-supported content — proof that relevance and transparency drive engagement.

2025 In-app User Privacy Report: New research reveals relevance is the key to ad-supported growth
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LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

LinkedIn unlocked cost-efficient, scalable app growth under SKAN with full-service support from Dataseat (part of Verve).

LinkedIn case study mobile app