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using supply-path optimization and programmatic buying with an SSP helps maximize ROAS
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Skipping supply-path layovers to maximize ROAS

May 15
How to calculate eCPM and increase revenue
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Back to Basics: How to calculate eCPM and increase ad revenue

May 8
How can mobile marketers win over skeptical baby boomers?
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How can mobile marketers win over skeptical baby boomers?

April 28
Advertising's over-reliance on the open web
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Addressing advertising’s over-reliance on the open web

April 27
hypercasual game monetization tips
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Top monetization mistakes in hypercasual gaming (and how to fix them)

April 22
Smartphone user playing an ad-supported mobile game that uses an open-source ad SDK
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Testing for success with an open-source ad SDK: A guide for app developers

April 8
Walled garden risks for advertisers
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Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution

March 7
Android Privacy Sandbox for advertisers
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How advertisers can get started with Android Privacy Sandbox

February 21
How to select an ad mediation platform
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How to select an ad mediation platform and demand partners

February 3
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