Case Study

New inventory boosts daily revenue 56X for AppStock

Exclusive inventory and new ad formats unleash untapped demand, driving unprecedented growth in revenue and impressions.

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56X

YoY increase in average daily revenue

303%

YoY increase in impressions

168%

QoQ increase in average daily revenue

“We were pleasantly surprised with the quality of traffic and with the varied range of publishers that we are receiving from Verve. We quickly saw an uptick in revenue, and we were able to grow our business in new ways. We cannot wait to see what the future holds working with Verve.”

Moshiko Ben-Harush
Director of Business Development, AppStock

Opportunity

AppStock integrated with Verveʼs in-app exchange, PubNative (now Performance+ Marketplace), in mid-2022. In the process, Verve uncovered a pool of untapped demand. AppStockʼs unused demand needed premium, high-performing supply. AppStock values building long-term relationships in the advertising ecosystem; partnering with Verve opened an opportunity to target buyers on a range of premium apps that complement Appstockʼs marketing reach and scale.

Solution

AppStock leveraged its integration with the Performance+ Marketplace to unlock exclusive supply from Verve, reaching diverse, engaged audiences worldwide. The team used a phased test-and-learn approach to add new ad formats and enter new geos. Post-bid monitoring ensured brand safety and prevented invalid traffic (IVT). AppStock gave Verve firsthand access to its new campaigns, allowing Verve to customize configurations to benefit everyone involved. Above all, proactive communication and developing a deep understanding of both AppStockʼs and Verveʼs platforms were key to success.

Results

56X avg. daily revenue increase (pre-partnership vs. Dec. 2023)
303% more impressions (YoY)
168% avg. daily revenue increase (QoQ)
70% more impressions (QoQ)

About AppStock

AppStock is a state-of-the-art mobile app monetization platform and programmatic exchange that connects buyers with the best inventory on the global market. AppStock supports the industry’s widest range of mobile app formats, partnering with many of the most prominent brands in the global marketplace.