Case Study

Hövding pedals towards profits with Verve’s premium DOOH inventory

A targeted DOOH campaign in Berlin boosted Hövdingʼs sales by 30%.

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30%

annual sales increase

1.5M+

impressions

38%

annual increase in website visits from Germany

“At Hövding, we are always looking to test new, innovative advertising campaigns in a variety of formats. Verve and the other partners involved in this programmatic DOOH campaign were instrumental in making it a success.”

Anna Katarina Skogh

Director of Marketing & Communications, Hövding

Opportunity

Hövding sought to promote its protective neck airbag for cyclists and drive uplift in website visits and sales while simultaneously encouraging a safer cycling environment for Berlin cyclists.

Solution

Using Verveʼs quality inventory — together with UZE mobility, HYGH, Walled, and Awarion — a collaborative DOOH campaign was created. Utilizing geotargeting capabilities of Platform161 (now Verve DSP) and UZE Mobility, 140 DOOH displays in Berlin’s central area within a 1km radius of stores selling Hövding’s products were identified. Over 1.55M playouts were purchased on these displays to target cyclists in the area.

About Hövding

Hövding is a Swedish company that launched an airbag bicycle helmet in 2011. The Hövding airbag is an innovative alternative to helmets for cyclists.