About this deal
The Black Friday audience package helps your brand break through the noise during the most competitive shopping moment of the year. It targets consumers who are actively hunting for deals, checking product comparisons, and filling carts across devices.
Built using Verve’s Black Friday audience segment, this package delivers broad seasonal reach and strong campaign performance across mobile, desktop, and CTV—giving your brand a front-row seat to real-time buying decisions.
Campaign objective
Reach shoppers at peak purchase intent across digital environments.
Maximize visibility for limited-time offers, flash sales, and product drops.
Drive performance with precision targeting during the highest-traffic retail window of the year.
Custom targeting
This package leverages a prebuilt audience segment based on observed seasonal shopping behaviors and contextual engagement.
Consumers actively browsing Black Friday deals and promotions.
Users engaging with ecommerce platforms, shopping apps, and product review content.
High-intent shoppers across verticals like tech, fashion, home, and gifting.

Contextual alignment
While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the Black Friday season.

Ad formats
- CTV
- In-app
- Web
Activate
Our offerings include coverage in the following regions:
- Africa
- Asia
- Europe
- Middle East
- North America
- Oceania
- South America
For tailored coverage details, please contact us.

About the Verve Brand+ Marketplace Deals Library
Select curated inventory package deals that enable advanced targeting with ID-less and ID-based signals, cross-device insights, and user, device, and contextual attributes to effectively reach your target audience.
- Seamless integration with top Demand Side Platforms (DSPs)
- Access auction and reserved deals
Global scale and reach
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Users monthly
Montly auctions
Daily ad requests
Global prescence
Countries reached
Scaled network
Apps across CTV, mobile, and web channels
Among the top
Ad exchanges globally
Recognition of scale and quality
These recognitions highlight our commitment to transparent and high-quality programmatic advertising.
By delivering exceptional results and maintaining integrity, we build trust with our partners and set industry standards.