Graduation & Prom audience package
The Graduation & Prom audience package helps your brand connect with consumers celebrating milestone moments, from prom nights to graduation ceremonies and post-event travel.
Powered by Verve’s audience targeting capabilities, this package delivers performance across CTV, in-app, and web.
Active year-round | Optimized for May 1 – June 15 seasonal peak.
About this deal
The Graduation & Prom audience package connects your brand with high-intent consumers preparing for key life celebrations. From students and parents to friends and gift buyers, this audience segment captures users as they browse, compare, and purchase everything from apparel and tech to gifts, travel, and celebration essentials.
Built using Verve’s Graduation & Prom audience segment, this package enables brands to engage audiences during high-emotion, high-spend moments. It delivers cross-screen scale and seamless activation across mobile, desktop, and CTV environments.
Campaign objective
- Reach students, families, and gift buyers during graduation and prom season.
- Maximize visibility for apparel, tech, travel, and celebration-related offers.
- Drive performance by aligning with consumers planning and celebrating milestone events.
Custom targeting
- This package leverages a prebuilt audience segment based on seasonal event planning behaviors and platform engagement.
- Users researching or purchasing prom attire, graduation gifts, tech, and travel experiences.
- Consumers engaging with fashion, lifestyle, event planning, and travel content.
- High-intent buyers including students, families, and last-minute shoppers.
Contextual alignment
While this package uses audience targeting, ads are delivered in brand-safe environments with strong engagement across fashion, lifestyle, entertainment, and travel content during peak celebration periods.
Ad formats
- In-app
- Web
- CTV
Activate
Our offerings include coverage in the following regions:
- Africa
- Asia
- Europe
- Middle East
- North America
- Oceania
- South America
For tailored coverage details, please contact us.
About the Verve Brand+ Marketplace Deals Library
Select curated inventory package deals that enable advanced targeting with ID-less and ID-based signals, cross-device insights, and user, device, and contextual attributes to effectively reach your target audience.
- Seamless integration with top demand-side platforms (DSPs)
- Access auction and reserved deals
Global scale and reach
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Users monthly
Daily ad requests
Countries reached
Apps across CTV, mobile, and web channels
Among top ad exchanges globally
3 easy steps to set up your deal
- Complete the form below.
- Our dedicated team will get back to you within 24 business hours with all the details you need for a successful setup and to answer any campaign targeting questions.
- Once everything is confirmed, your account manager will send you the Deal ID to activate.
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