Identity Guide
This guide is the ultimate resource for navigating the complex discussions around identity — a must-read in today’s ad-tech environment.
When it comes to identity, it’s time to bridge the knowledge gap between buy-side and sell-side stakeholders. “Identity: Decoded” is the ultimate resource for navigating the complex discussions around identity. Whether you’re a publisher or an advertiser, you’ll find timely, actionable ideas and insights in this in-depth eBook.
What you’ll learn
- How to evaluate and select identifier alternatives
- What to expect in the next 12 months, and beyond
- Buy-side, sell-side, and consumer perspectives on identity
- Frameworks for understanding six primary concerns for alternative identifiers:
- Privacy
- Scale
- Tech implementation
- Interoperability
- Targeting
- Measurement
You’ll also find commentary from featured experts:
Shiv Gupta
Founder
Marc Guldimann
Founder & CEO
Rob Navratil
Managing Director, Commercial Strategy
Ameet Shah
Partner, SVP Publisher Operations & Strategy
