Resource Library
Performance CTV: Using CTV’s halo effect for cross-channel UA
Connected TVs (CTV) are in nearly 90% of US households and streaming accounts for nearly half of total viewing, but it’s still surprising how CTV has evolved into such an effective user acquisition (UA) channel. In fact, according to Comscore, 80% of marketers say CTV is the most effective channel for achieving…
New research reveals relevance is the key to ad-supported growth
Survey data shows growing user openness to ad-supported content — proof that relevance and transparency drive engagement.
Lunar New Year audience package
About this deal The Lunar New Year audience package helps brands connect with consumers engaging with content centered on Lunar New Year traditions, celebrations, and seasonal shopping. From gift-giving guides and festive food inspiration to travel planning, home preparation, and cultural content, this audience segment is built using real-time browsing…
Expert advice: Profit from data while respecting privacy
We surveyed 4,000 mobile users for the 2025 edition of our In-App User Privacy Report, and uncovered some eye-opening insights, including: So how does our broader industry – brands, publishers, adtech partners – deal with these findings? How can we turn user data into dollars while still respecting user…
The Evolving Privacy Mindset: What 2025 data reveals about user willingness to share
We surveyed 4,000 consumers to uncover how people really feel about data sharing in 2025. Explore the key insights.
