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‘The tools are here, and they’re not asking for permission’: Industry reacts as AI steals the show at Cannes Lions

With tech giants using Cannes Lions as a launchpad for their latest gen AI ad tools, this year’s festival felt like a tipping point for the industry. PMW spoke to 20 marketing leaders to take the temperature along the Croisette.

Read the full article at Performance Marketing World.

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‘The tools are here, and they’re not asking for permission’: Industry reacts as AI steals the show at Cannes Lions With tech giants using Cannes Lions as a launchpad for their latest gen AI ad tools, this year’s festival felt like a tipping point for the industry. PMW spoke to 20 marketing leaders to take the temperature along the Croisette.

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At Cannes Lions 2025, AI goes from buzzword to benchmark AI is no longer just a buzzword on the Croisette—it’s the centerpiece of Cannes Lions 2025. Executives across the industry expect AI to be scrutinized not for its novelty but for its real-world utility. Read the full article at Emarketer.