More control drives more data sharing: Surprising in-app privacy trends revealed by Verve research

Research launched by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they have more control over their app privacy settings than two years ago, almost 6 in 10 (58%) of consumers are also more willing to share data on apps than before.

Read the full article at Ad Tech Daily.