Verve becomes first ad platform to activate conversational intent signals from major LLM environments
Unified intelligence layer transforms zero-party, search intent, and AI-chat signals into scalable, AI-driven performance.
Stockholm, March 10, 2026 — Verve Group SE (ISIN SE0018538068), a fast-growing advertising technology software platform, today announced that Verve For Advertisers — its advertiser- and agency-facing brand — has expanded its intelligence data offering into AI chat environments and is the first to market to activate conversational intent signals for targeting from leading LLM ecosystems.
As consumer discovery shifts from traditional web and browser search to LLM-first AI-native interfaces, advertising is undergoing a structural transformation. Consumers increasingly ask questions, compare options, and make decisions inside conversational environments and intelligent agents. In this new paradigm, competitive advantage is defined by the ability to illuminate, connect, and activate high-fidelity signals emerging from these environments.
Verve For Advertisers now unifies zero-party data, search intent intelligence, and AI chat activity into a single AI-powered intelligence and activation layer, making every audience segment more precise and actionable across channels.
“Now, by adding high-intent signals from LLM environments, we are making our solution for advertisers and agencies even stronger. As consumer behavior continues to evolve, these signals must become an integral part of advertisersʼ targeting strategies.ˮ said Remco Westermann, Chief Executive Officer of Verve. “Our performance is powered by Verveʼs enhanced, unified technology platform, designed for scalability and AI-driven efficiency. As advertising shifts toward AI-driven agents and algorithmic buying, the differentiator is no longer access to automation, it is access to high-fidelity signals and proprietary data. In an AI-driven ecosystem, intelligence compounds, and platforms that own the intent signals will outperform.ˮ
A unified intelligence platform for measurable performance
Through direct integrations and digital partnerships, Verve captures over a billion daily on-site search intent and zero-party signals across web and in-app environments. LLM-driven behavioral data now layers onto this foundation, enhancing existing products at the platform level rather than operating as a standalone solution.
LLM signals are derived from opted-in users from leading LLM ecosystems who consent to share pseudonymized AI chat activity via the apps they already use. This privacy-first, aggregation-based methodology ensures Verve remains platform-agnostic and independent of any single AI provider.
“The advertisers who will win in this next chapter are the ones who can see what others canʼt,ˮ said Mishel Alon, Chief Business Officer and President of Verve For Advertisers. “By unifying zero-party, search, and conversational intent signals into a single intelligence layer, weʼre enabling brands and agencies to act on higher-fidelity demand signals in real time, delivering stronger, more durable outcomes in an agent-driven world.ˮ
LLM intent signals are live now, available as part of the Verve For Advertisers offering. Brands and agencies can learn more at verve.com
Media Contact
Corentine Aronica, Director of Communications
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About Verve
Verve Group is a fast-growing software platform in the advertising technology industry, connecting advertisers seeking to buy digital ad space with publishers monetizing their content. Driven by its mission “Letʼs make media better,ˮ Verve provides responsible, AI-driven advertising solutions that deliver superior outcomes for advertisers and publishers. The company focuses on emerging media channels like mobile in-app, connected TV and others. In anticipation of growing demand from users and advertisers for greater privacy, Verve has developed cutting-edge ID-less targeting technology that enables efficient advertising within digital media without relying on identifiers such as cookies or IDFA.