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Contextual

LinkedIn case study mobile app
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LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

January 28
Contextual, redefined: Why AI makes it a performance play, not a privacy fallback
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Contextual, redefined: Why AI makes it a performance play, not a privacy fallback

November 5
Oakever Games scales revenue with Verve’s HyBid SDK and marketplace optimization
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Oakever Games scales revenue with Verve’s HyBid SDK and marketplace optimization

September 23
CTV for performance marketers
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Performance marketers, stop treating CTV like TV

August 20
A conversation with Rovio about user acquisition with SKAN and AAK
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How Rovio rewrote its UA playbook in the post-IDFA era

July 7
OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy
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OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy

June 4
Connected TV has evolved from brand marketing to performance marketing with better targeting and revenue-driving conversions.
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Connected TV’s emerging trends for ad performance

January 27
Advertising on connected TV during the holidays
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Unwrap holiday shopping success with Connected TV

December 9
The in-app advertising value exchange: Who’s most willing to trade data for free content?
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The in-app advertising value exchange: Who’s most willing to trade data for free content?

October 30
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