Contextual
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Slam dunk: Lessons for advertisers from 2025’s college basketball tournaments
- Case Studies
LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy
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Contextual, redefined: Why AI makes it a performance play, not a privacy fallback
- Case Studies
Oakever Games scales revenue with Verve’s HyBid SDK and marketplace optimization
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Performance marketers, stop treating CTV like TV
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How Rovio rewrote its UA playbook in the post-IDFA era
- Case Studies
OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy
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Connected TV’s emerging trends for ad performance
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Unwrap holiday shopping success with Connected TV
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The in-app advertising value exchange: Who’s most willing to trade data for free content?
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It’s time for publishers to get on board with on-device cohorts
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Keeping cookies won’t derail the ID-less future
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The case for mobile gaming apps and video advertising
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What Apple’s SKAN 5.0 means for marketers
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Inside look at ATOM 3.0 and the shift toward ID-free mobile targeting
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No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile
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5 strategies to enhance user ad experience: A guide for gaming publishers
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Choose wisely: The 36X difference between contextual solutions
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Ad tech privacy: How DSPs are navigating the evolving landscape
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User acquisition from a transparent mobile DSP perspective: Preparing for 2024
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Contextual isn’t new, but advancements will solve marketers’ headaches
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Do you really know what you get from contextual targeting?
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Probabilistic vs. deterministic audiences, simplified
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Now that publishers and advertisers are using ATOM, what have we learned — and what lies ahead?
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How gaming can unlock true omnichannel advertising success
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Back to Basics: What is contextual targeting?
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5 niche contextual audiences to consider this holiday season
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Programmatic DOOH: How to make an impact outdoors
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It’s a new era in targeting. Say hello to ATOM.
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