Skip navigation
  • For Advertisers
    • For Advertisers
    • Brand and Agency Media Illuminate new signals to drive outcomes.
    • CPG and Shopper Marketing Make every moment instantly shoppable.
    • Performance Marketing Acquire app users in a privacy-first world.
    • Retail Media
    • Updates
      How to use LLM data and search intent data for targeting

      Evolution of intent: How LLM intent data helps advertisers get ahead

  • For Publishers
    • For Publishers
    • Mobile App Monetization Maximize yield on mobile apps.
    • Multi-channel Monetization Monetize cross-channel inventory.
    • Audience Growth Reconnect with audiences across search, AI, and social.
    • Integration Center Integrate flexibly across SDK and OpenRTB connection.
    • Retail Media
    • Updates
      Publishers need partners

      Publishers need partners, not pipes, to be premium

  • For DSPs
    • For DSPs
    • Mobile App Growth Find high-value users on mobile.
    • Omni-channel Growth Reach audiences across every screen.
    • Deals Library Activate curated, audience-enriched deals.
    • Integration Center Connect and scale with OpenRTB workflows.
    • Updates
      How to evaluate premium media

      Everyone sells premium media. Almost none can prove it.

  • Company
    • Company
    • About
    • Careers
    • Investors
    • Updates
      Verve Group launches Retail Media, delivering the first validated closed loop between mobile advertising and retail purchase

      Verve Group launches Retail Media, delivering the first validated closed loop between mobile advertising and retail purchase

  • Resources
    • Resources
    • Blog
    • Case Studies
    • Reports
    • Events
    • Press
    • Updates
      New research: How marketers define and evaluate media value

      New research: How marketers define and evaluate media value

  • Login
    • PubNative
    • Smaato: SPX
  • Contact
  • Login
    • PubNative
    • Smaato: SPX
  • Contact

AdAttributionKit/SKAN

Verve Wins ADWEEK’s 2026 Tech Stack Award for Best Mobile Product/Platform
  • Blog

Verve Wins ADWEEK’s 2026 Tech Stack Award for Best Mobile Product/Platform

August 4
LinkedIn case study mobile app
  • Case Studies

LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

January 28
Oakever Games scales revenue with Verve’s HyBid SDK and marketplace optimization
  • Case Studies

Oakever Games scales revenue with Verve’s HyBid SDK and marketplace optimization

September 23
A conversation with Rovio about user acquisition with SKAN and AAK
  • Blog

How Rovio rewrote its UA playbook in the post-IDFA era

July 7
OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy
  • Case Studies

OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy

June 4
Apple's SKAN 5.0 for marketers
  • Blog

What Apple’s SKAN 5.0 means for marketers

May 15
5 Ways Advertisers Can Own Targeting Outcomes on Mobile without Cookies
  • Blog

No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile

April 15
iOS 17 and Privacy Manifests
  • Blog

How advertisers can drive mobile performance after iOS Privacy Manifest enforcement 

April 3
User acquisition from a transparent mobile DSP perspective
  • Blog

User acquisition from a transparent mobile DSP perspective: Preparing for 2024

November 7
Explained: What are iOS 17 Privacy Manifests, and how do they impact app developers?
  • Blog

Explained: What are iOS 17 Privacy Manifests, and how do they impact app developers?

September 19
All about audience targeting: Big wins for marketers, consumers, and publishers
  • Blog

All about audience targeting: Big wins for marketers, consumers, and publishers

August 16
Contextual isn’t new, but advancements will solve marketers’ headaches
  • Blog

Contextual isn’t new, but advancements will solve marketers’ headaches

August 14
Despite all expectations, ATT opt-ins are on the rise
  • Blog

Despite all expectations, ATT opt-ins are on the rise

July 12

For Advertisers

  • Brand and Agency Media
  • Performance Marketing
  • CPG and Shopper Marketing
  • Verve Retail Media

For Publishers

  • Audience Growth
  • Multi-channel Monetization
  • Mobile App Monetization
  • Integration Center

For DSPs

  • Omnichannel growth
  • Mobile App Growth
  • Deals Library
  • Integration Center

Company

  • About
  • Careers at Verve
  • Investors
  • Contact
  • Studio Gamigo

Resources

  • Blog
  • Press
  • Case Studies
  • Reports
  • Events

Integration Center

  • PubNative
  • Smaato: SPX
  • X
  • LinkedIn
  • Facebook
  • Instagram
  • Imprint
  • Product Privacy Policies
  • Website Privacy Policy
  • Demand Content Guidelines
  • Publisher Content Guidelines
  • Data Safety Guidance
  • EU Applicant Privacy Policy
  • California Applicant Privacy Notice
  • Cookie Policy
  • Virtual Patent Marking
  • Your Privacy Choices
© 2026 Verve Group, Inc. VERVE, VERVE GROUP and VERVE ATOM are registered trademarks of Verve Group, Inc. in the European Union, and/or U.S.A. and other countries.
All other trademarks are properties of their respective owners. All rights reserved.