Privacy
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Evolution of intent: How LLM intent data helps advertisers get ahead
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Data-shy, but ready to buy? How shopping apps can earn user trust
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Dating app users are swiping left on sharing identifiers
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AI anxiety is reshaping consumer trust in apps
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How different generations view user data privacy
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The Personalization-Privacy Paradox: What 4,000 users told us about ads
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Contextual, redefined: Why AI makes it a performance play, not a privacy fallback
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New research reveals relevance is the key to ad-supported growth
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The Evolving Privacy Mindset: What 2025 data reveals about user willingness to share
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Expert advice: Profit from data while respecting privacy
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How Rovio rewrote its UA playbook in the post-IDFA era
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How can mobile marketers win over skeptical baby boomers?
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Addressing advertising’s over-reliance on the open web
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Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution
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How advertisers can get started with Android Privacy Sandbox
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The mobile privacy dichotomy: Users’ complex relationship with data
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Why the Verve Brand+ Marketplace drives better outcomes for Connected TV buyers
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The in-app advertising value exchange: Who’s most willing to trade data for free content?
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How open-source SDKs empower publishers in an increasingly walled industry
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What does the privacy-conscious future look like for CTV?
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Has everyone forgotten about Privacy Sandbox for Android?
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It’s time for publishers to get on board with on-device cohorts
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Keeping cookies won’t derail the ID-less future
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Back to Basics: DMPs vs. CDPs vs. Data Clean Rooms
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In conversation with: Modern approaches to in-app measurement with Maor Sadra, CEO of INCRMNTAL
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The case for mobile gaming apps and video advertising
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What Apple’s SKAN 5.0 means for marketers
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Introducing HyBid SDK 3.0: Your fast lane to performance in a privacy-first world
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Inside look at ATOM 3.0 and the shift toward ID-free mobile targeting
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No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile
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How advertisers can drive mobile performance after iOS Privacy Manifest enforcement
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Why CTV will be the channel to watch in the 2024 US elections
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What’s next for the mobile in-app marketplace: Verve’s 2024 outlook
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Unlocking customer personalization with identity graphs: A visual guide
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Verve’s in-app marketplace drives 256% revenue uplift on APS
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Ad tech privacy: How DSPs are navigating the evolving landscape
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Explained: What are iOS 17 Privacy Manifests, and how do they impact app developers?
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All about audience targeting: Big wins for marketers, consumers, and publishers
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Zero-Party Data Explained: How it works and why it matters in advertising
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What programmatic traders need to know about data privacy regulations
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Back to Basics: Geotargeting, geofencing, and privacy
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Triple threat: Ad tech’s need for trust and transparency
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Privacy Sandbox on Android: What advertisers need to know
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Back to Basics: What is contextual targeting?
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2022 Trends in Programmatic Advertising, Part 6: Ensuring ad quality and brand safety
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Despite all expectations, ATT opt-ins are on the rise
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Challenges in app monetization — and how to resolve them
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IAB TCF v2.2: Key updates and FAQ
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